你是否覺得前往Adsense查看廣告收益很麻煩？而且跟我一樣，希望有更棒的廣告分析工具呢？今天介紹一個Google官方推出而且超級好用的Chrome插件: Google Publisher Toolbar(以下簡稱GPT)，它不但可以讓你方便查詢當下的廣告收益，還可以讓你針對每一個廣告欄位進行分析。
Did you feel tired of checking Adsense webpage again and again? And willing to have a better advertisement analyzer for your ads slots? If so, you can't miss this one: "(GPT) Google Publisher Toolbar". It provides not only a convenient way to check your revenue but also a comprehensive interface to monitor/control your every single ad slot.
First of all, you need to use
Chrome. This is google official released browser, and it's my favorite. After installation, you can go to chrome
webstore to give it a look, wondering around. Or you cannot wait anymore let's make it quick:
Click Here.
好了！現在 GPT 已經成功安裝到你的瀏覽器上。看到右上角，多了一個藍色的線圖 icon 了嗎？點擊一下，並在彈出的視窗內指定好你的 Adsense 帳戶，接著就可以看到即時的收益狀態了！如本篇文章最上方的圖片一樣。是不是很酷呢？
I think you've completed the GPT extension installation. Good. Now GPT is available in your browser. Look at upper-right corner there should be a blue icon with a chart style... That's it! Click the icon and set your Adsense account in the popup window, after that you'll see the magic. It's cool, right?
接著教一招進階的功能，彈出的視窗內最下方有個灰色字體的 Help and option ，請點擊過去以開啓 GPT 的說明選項。在說明網頁當中的 Setting，有個 Ad Overlays 的欄位，請在它右側的文字框內填入你網站的網域名稱。例如這裡的網址是 http://www.sonys.tw/ 那麼我就該填些 www.sonys.tw 。如果你有多個網域，在換下一行來輸入另一個網域即可。接著前往你所設定的網站看看，你的Google Adsense 已經多加了一件衣服，顯示出該廣告的數據了！藉由這些數據，我們或許可以做出很不錯的廣告調整決策。點擊數據，就可以看到如下圖的數據分析，真是非常專業而實用！
Moreover, I want to introduce the advanced function: Ad Overlays. Click on the "Help and option" on the bottom of the popup window. Find the "Setting" and "Ad Overlays", and there is a textarea to input your domain. Take this blog as example, I'll enter "www.sonys.tw" to make it work. If you got more than one blog/website, enter each domain name on its own line. Now we can go back to your website, you'll see your Adsense has overlay to show advertisement data. Click on the data will open another analytical page that shows revenue and performance of this specific Adsense slot. It's really professional and useful!
如果你有其他的好工具，也歡迎分享給我。讓我們一起朝著偉大的航道邁進！
If you have other good tools to be shared, feel free to mail me or leave message below. And thanks for your reading.
原油價格與美國股市多數時間呈現正相關的走勢，而原油的價格容易短時間內震盪激烈，幅度往往比道瓊指數來得高，有時候甚至是倍數的差距。但就趨勢而言還是有其參考價值。下圖為USO與DJ的近兩年走勢比較：
航空類股的營運成本，油價佔比重約四成到五成之間不等，因此油價的高低與航空業的獲利可以很直覺地聯想在一起。但不可忽略的是，當油價下跌時往往也就是景氣衰敗的訊號，景氣不佳自然貨運與客運的需求也將隨之降低，在一消一長之間，油價與航空類股的股價的相關性也就難以判讀了。下圖是DAL與USO的近兩年走勢圖，值得關注的是自今年年中開始，負相關的走勢非常明顯：
當前世界各國對未來的景氣是憂慮的，特別是失業率在各國不斷攀升，讓經濟問題更加浮上檯面，當然政治問題也就無可避免。美國老大哥採取持續性量化寬鬆的政策，希望更多的貨幣能替經濟注入溫和的藥方。從美國股市來看，目前指數是呈現緩步走堅的態勢，整體來說並不會太過於悲觀。此番股市能否與油價的下跌脫鉤，讓我們繼續看下去～
